Of Value - Exhibition Download
As successful as the minimalist way of working was in terms of reducing art down to its bare tectonic components aesthetically, a major flaw in it which eroded the works success over time was its notion of value. When creating works, these artists strived to do away with any preconceived notion of auteur, or craft, or interpretation, which was successful. However over time a superficial value was slowly imposed on the works as they became more successful, and in turn the works became more valuable as historical artefacts. The fact that a Judd piece can sell for $12000 seems to directly contradict the goals which it was created to achieve. The whole point of its creation was to not be placed on some form of pedestal, to simply exists in the space as the sum of its parts and nothing more.
However, when dealing with objects which are simply data representing form, this data can be freely distributed. When an object can be copied and freely distributed infinitely with no defined original, the object itself has no inherent monetary value, making it resistant to having any such value imposed on it as the works of the minimalists did. This shows that the virtual realm actually has the potential to achieve the goals of the minimalists more successfully than they ultimately did, by carrying on their ethos in an environment which allows it to be replicated and reproduced. The only possible issue that could arise is through copyright, though these would likely exist in the same way the distribution of 2D works via social media already exist.